Princeton, NJ – February, 2010 – Miele vacuum cleaners, long known for their fashion forward colors, quality cleaning performance and advanced Sealed System™ construction that safeguards indoor air, added a new color to their line up – the S 4212 Neptune in Turquoise. Miele’s designers are once again ahead of the color trend curve as Neptune’s calming turquoise hue was just named Pantone’s Color of the Year for 2010. Retailing for $529, Neptune is the perfect cleaning companion – lightweight and extremely powerful – and comes equipped to thoroughly vacuum just about any surface with a duo of deluxe floor tools: the Parquet Twister for smooth floors and the Turbo Comfort Brush for low pile carpeting and area rugs. Three accessory tools clean beyond the floor and are conveniently held on-board with Miele’s unique VarioClip™ including: a dusting brush, upholstery tool and crevice nozzle. Neptune’s long cord rewinds automatically with a touch to the canister’s foot pedal and offers an expansive 29-½ foot cleaning radius.

According to Pantone®, the global authority on color and provider of professional color standards for the design industries, “Turquoise is an inviting, luminous hue, as the color of the year for 2010. Combining the serene qualities of blue and the invigorating aspects of green, Turquoise evokes thoughts of soothing, tropical waters and a languorous, effective escape from the everyday troubles of the world, while at the same time restoring our sense of well-being.” (Source: www.pantone.com.)

“Like Pantone®, Miele’s color experts are constantly searching for the next hot color,” says Nadine Gast, Senior Product Manager for Miele. “Our vacuums have long been iconic symbols for design, style and performance – Neptune is certainly no exception. While Neptune’s color may invoke a sense of well-being emotionally, it’s cleaning prowess, enduring quality and advanced Sealed System™ filtration will transform the home’s physical environment – improving not only the home’s hygiene – but improving its air quality as well.”

Like all products from this unique German-based, family owned and operated appliance company, the Neptune is built to Miele’s rigorous, self-imposed 20-year life design protocol. In practice, this means that the machine must withstand a 1,000-hour endurance test before production can begin. A number of other critical tests are performed, including a threshold test, a cable rewind test, and a free fall test to ensure the durability of the machine and its components. And all Miele vacuum cleaners – every single one – are tested before leaving the factory to ensure perfection. This steadfast commitment to quality and ultimate customer satisfaction is truly Miele-unique. 

About Miele
There are only a few brands in the world that have sustained their vision, traditions and quality for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in 1899 with a single promise of Immer Besser, a German phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 16,000 employees in 44 countries.

As a premium appliance brand represented on all five continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes-Benz and BMW.

Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration, wine storage units and coffee systems. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems.

For more information, consumers and design professionals can call 800.843.7231, email moreinfo@mieleusa.com, log on at mieleusa.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; Scottsdale, AZ and Seattle, WA.

www.mieleusa.com

www.miele-sustainability.com

# # #

Miele, Inc.

Captions:

S 4210 Neptune Vacuum

Photo: Miele

S 4210 Neptune Vacuum

Photo: Miele

S 4210 Neptune Vacuum

Photo: Miele

Note to the editor: No royalties if Miele is stated as source