Princeton, NJ – May 2009 – For almost two years, a Miele dishwasher has been running non-stop in a long-term endurance test at Miele’s Bielefeld factory in Germany. The dishwasher has gone beyond expectations, outlasting the self-imposed criteria that each appliance be tested to withstand everyday usage for 20 years, which equates to 12,500 hours of operation or 7,500 program cycles.
“Now more than ever, homeowners are looking for quality built, long-term appliance solutions. Appliances that are solidly constructed and come with a demonstrated record of trouble-free performance,” says George Tjoumakaris, Communications Specialist at Miele in Princeton, New Jersey. “This public endurance test - that streamed live on the Internet 24/7/365 - clearly proves that Miele dishwashers truly live up to their reputation as a high-performance appliance.”
All appliances leaving the Miele factory are designed, built and tested to provide at least 20 years of active service, which is based on everyday usage by a family of four. Matter of fact, every dishwasher leaving the production facility is run through a test sequence to ensure proper operation before final installation. Had this test dishwasher been installed in a private home, it would have washed and dried a massive amount of dishware. A load capacity of 12 place settings corresponds to 140 items. Over the course of 7,500 cycles, this adds up to no less than 1 million items of dishware, including cutlery and glassware.
To reflect the rough and tumble of the real world, testing involves the use of detergent, rinse aid and salt. The test routine is fully automatic, allowing the dishwasher to run unattended overnight, on weekends and during holidays. “In today’s economy, consumers want more for their money and they want their dollar to stretch as far as possible,” says Tjoumakaris. “Our endurance test demonstrates that Miele appliances will last two decades, which is certainly a smart return on investment.
The model being tested uses only 3.4 gallons of water per cycle, much less than conventional dishwashers and exceeding current Energy Star® standards. (According to Energy Star®, the average conventional dishwasher uses 6 gallons of water per cycle.) To put this into perspective, the water savings with the current Miele model over one from 15 years ago is 17,820 gallons, or about 400 bath tubs!
Miele prides itself on continually improving appliance performance without compromising energy efficiency standards. “Water and energy consumption are major factors our research and development team consider when engineering dishwashers. Their aim is to conserve as much as possible while maintaining the performance integrity of our appliance,” says Tjoumakaris. Miele recently announced that most new G 2002 dishwashers already exceed Energy Star’s future 2011 water and energy standards.
About Miele
There are only a few brands in the world that have sustained their vision, traditions and quality for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in 1899 with a single promise of Immer Besser, a German phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 16,000 employees in 40 countries.
As a premium appliance brand represented on all five continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes-Benz and BMW.
Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; refrigeration; wine storage and coffee systems. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems.
For more information, consumers and design professionals can call 800.843.7231, log on at www.mieleusa.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; and Seattle, WA. Scottsdale, AZ opening in second quarter of 2009.
Miele and the Environment
Miele has a long history of environmental leadership. Every detail is considered from the production process and shipping, to household use and to the appliance’s ultimate disposal. Miele’s production facilities operate to strict DIN EN ISO 14001 environmental performance standards and Miele recently signed the CECED code of conduct to support human rights and environmental protection globally. In operation, Miele constantly strives to make every product respect our natural resources. As an example, since 1990 Miele has reduced water consumption by 42.4% and electricity by 29.2% in domestic washing machines. The same environmental ingenuity has been applied to domestic dishwashers where in the last 15 years water consumption has been reduced by 50.3% and energy use cut by 33.8%. Additionally, from 1990-2002 advancements in Miele oven technology led to a 29% reduction in energy consumption. Miele’s active leadership role in global organizations like the International Electrotechnical Commission (IEC), Energy Star® (the partnership program backed by the US Environmental Protection Agency and the US Department of Energy), the Association of Home Appliance Manufacturers (AHAM) and others demonstrate the company’s serious position regarding the protection of our global environment.
An unprecedented quality pledge guides Miele to produce appliances that are designed to last for 20 years of continuous use – far longer than the average. And their high metal content and clearly marked plastic components are ready for recycling once the product’s useful life is complete – reducing landfill waste and conserving raw materials for future generations.
For further information, please visit www.mielepressroom.com and download the Miele Sustainability Report.
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Miele, Inc.
Captions:
Miele Dishwasher
Note to the editor: No royalties if Miele is stated as source
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