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Press Release
No. 012/2008

Miele vacuums pick up two Consumers Digest Best Buy Awards
The Miele S 5280 Callisto and S 163 Universal Upright Win Consumers Digest Best Buy Honors
 

Princeton, New Jersey, February 2008 — Consumers Digest recently rated both the Miele S 5280 Callisto canister and S 163 Universal upright vacuum cleaners as a Best Buy. Consumers Digest was impressed with Miele’s control settings, easy-to-use wand and overall filtration performance.

For over 48 years, people have trusted Consumers Digest magazine to identify outstanding values in a complex and often confusing marketplace. Consumers Digest defines a Best Buy as a product that offers outstanding value for its price and that merits special attention from consumers. It is awarded to nationally available products that Consumers Digest considers to have a great value in the marketplace.

“We are thrilled to have not one, but two vacuum cleaner products in the Best Buy family,” states Paul McCormack, Senior Marketing Manger for Miele, Inc. “We’ve always felt that our high standards of quality, performance and filtration added up to a great value. Now there’s absolutely no doubt.”

Callisto (S 5280) – Retail Price: $879

  • Color: Deep Black;
    o Floor cleaning tools:  electric powerbrush and parquet floor brush;
    o Recommended for medium to high pile carpets and smooth floors;
    o Fitted with a unique sound dampening feature that allows the vacuum to powerfully perform its cleaning functions in virtual silence;
    o 1,200-watt, high-output, Miele-made Vortex Motor System™ provide superior performance;
    o NEW parquet floor tool is lavishly appointed with horsehair and synthetic bristles that are specifically engineered to collect dust and dirt more effectively. Its exclusive swivel head angles effortlessly to fit completely flush against walls and corners for cleaning previously hard-to-reach areas;
    o Extra long cord with near 30-foot operating radius;
    o Unique parking system conveniently holds the floor tool assembly while you take a break from vacuuming;
    o Tools on board – three useful cleaning tools are integrated under the lid;
    o Six power settings lets you shift from carpets, to floors and to drapes or upholstery. 

S 163 Universal Upright – Retail Price: $39

  • Color: Deep Black;
    o Combination carpet/smooth floor tool;
    o Recommended for apartments, dorms, yachts, campers and quick pickups;
    o This versatile vacuum can be assembled in a wide variety of configurations from hand-held to an extended wand. Clean the inside of a car one minute and reach dusty ceiling corners in another;
    o 1,000-watt motor provides full size power in a hand held vacuum;
    o Advanced filtration allows for an optional HEPA filter;
    o Tools can be held onboard with a caddy for convenience.

Indoor Air, a Point of Differentiation
For Miele, safeguarding the air its customers breathe is a priority. Indoor air quality is a concern for everyone, not just those with allergies and asthma. Vacuuming can contribute greatly to indoor air pollution if a vacuum doesn’t retain the dust, dirt and allergens it collects from floors and furnishings. That’s why it’s so significant that the S5 series has been awarded HEPA certification by the DMT Air Quality Testing Institute for “excellent air quality.” This means the entire vacuum, and not just the filter, conforms to the most stringent standards for filtration (EN1822). Miele was the first to receive this prestigious certification for its innovative Sealed SystemTM technology. The key to Miele’s exceptional filtration is their exclusive combination of a Sealed SystemTM made of quality components, an electrostatic IntensiveClean PlusTM dust/filter bag and a selection of three high-quality filter cartridges that include a post-motor HEPA filter with a charcoal insert for odor control.

Quality Tested to Last 20 Years
Every Miele vacuum that leaves the production line in Bielefeld, Germany is put through rigorous quality checks before it is deemed worthy to bear the “Miele” name. In fact, Miele’s unique Vortex Motor System™ is engineered to last for an average of 20 years of residential use – and to provide the same superior suction in year 20 as it does in year one. Like the durable and powerful Miele-made Vortex motor, all Miele’s parts are road-tested for endurance.

Buy Miele vacuums online at mieleusa.com, by phone 800.843.7231, at Miele Showrooms or at select authorized Miele dealers.
 
About Miele
There are only a few brands in the world that have sustained their vision, traditions and quality for more than a century. Fewer still that can claim consistent family ownership and international brand name integrity. And only one that is recognized for creating the world’s most innovative appliances. Founded in 1899 with a single promise of Immer Besser, a German phrase meaning Forever Better, Miele has dynamically grown to become the world’s largest family-owned and operated appliance company with over 15,000 employees in 39 countries.

As a premium appliance brand represented on all five continents, Miele is steadfastly committed to the highest quality, performance and environmental standards. The company’s innovative heritage, state-of-the-art design and engineering aesthetic have inspired comparison to other German brands synonymous with innovation: Mercedes-Benz and BMW.

Miele’s range of exceptional consumer appliances includes: vacuum cleaners; laundry systems; rotary irons; dishwashers; built-in convection, speed and steam ovens; cooktops; ventilation hoods; and coffee systems. The domestic appliance product assortment will expand in the second quarter of 2008 to include refrigeration and wine storage units specifically designed to exceed the performance, design and durability expectations of the American consumer. In addition, Miele Professional offers commercial cleaning equipment such as laboratory glassware washers, industrial parts cleaning systems, dental disinfectors and commercial wet cleaning systems.

For more information, consumers and design professionals can call 800.843.7231, log on at mieleusa.com or visit one of Miele’s modern product showrooms in Beverly Hills, CA; Boca Raton, FL; Chicago, IL; Dallas, TX; Princeton, NJ; New York, NY; Wellesley, MA; San Francisco, CA; and Seattle, WA.

Miele and the Environment
Miele has a long history of environmental leadership. Every detail is considered from the production process and shipping, to household use and to the appliance’s ultimate disposal. Miele’s production facilities operate to strict DIN EN ISO 14001 environmental performance standards and Miele recently signed the CECED code of conduct to support human rights and environmental protection globally.

In operation, Miele constantly strives to make every product respect our natural resources.  As an example, since 1990 Miele has reduced water consumption by 42.4% and electricity by 29.2% in domestic washing machines. The same environmental ingenuity has been applied to domestic dishwashers where in the last 15 years water consumption has been reduced by 50.3% and energy use cut by 33.8%. Additionally, from 1990-2002 advancements in Miele oven technology led to a 29% reduction in energy consumption. Miele’s active leadership role in global organizations like the International Electrotechnical Commission (IEC), Energy Star® (the partnership program backed by the US Environmental Protection Agency and the US Department of Energy), the Association of Home Appliance Manufacturers (AHAM) and others demonstrate the company’s serious position regarding the protection of our global environment.

An unprecedented quality pledge guides Miele to produce appliances that are designed to last for 20 years of continuous use – far longer than the average. And their high metal content and clearly marked plastic components are ready for recycling once the product’s useful life is complete – reducing landfill waste and conserving raw materials for future generations.

For further information, please visit mielepressroom.com and download the Miele Sustainability Report.

Miele, Inc.

Captions:

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Photo 1
Miele S5280 Callisto Vacuum CleanerPhoto: Miele

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Photo 2
Miele S163 Vacuum CleanerPhoto: Miele

Note to the editor: No royalties if Miele is stated as source